About Us
"A piece of jewellery says who you are."
What started as a vision grew into a brand that helps men let their own style speak — with jewellery that radiates strength, class and character.
I was missing jewellery that really says something.
Luxurious and accessible. Bold and refined. I was looking for jewellery that suited me — that would not discolour, would not break, and that I could wear every day without thinking about it. I could not find it anywhere.
So I started myself. Every piece you find here I wear and test myself. In the shower, at the gym, at work. Only when it still looks like new months later does it make it into the collection.
No mass production. No compromises. Only jewellery I personally stand behind — and that you can enjoy for a lifetime.
My name is Nick De Ruiter. The brand name? It is literally my name — De Ruiter + DR. No corporate label, no made-up brand. Just my own name, on every piece you buy here.
A piece of jewellery is more than decoration.
It is a quiet statement.
Three principles. No compromise.
Every piece you buy from us carries these three principles. Not as marketing — but as the way we work, every day.
01 · Quality
Stainless steel
High-quality stainless steel, finished with a strong gold layer. Water resistant, sweat resistant, heat resistant. Made to be worn every day.
02 · Trust
Lifetime warranty
Does your jewellery break? Discolour? We repair or replace it — for life. Because we believe in what we make, and you can expect that from us.
03 · Care
Personally packed
We check every parcel by hand. No anonymous fulfilment centres. Every piece arrives in luxury packaging that feels the way jewellery should arrive.
You are ordering from a team that takes service seriously.
No anonymous chain. No hold music. When you order from DeRuiterDR, I know about it.
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1
Packed by hand
Every parcel is checked and packed by hand — order before 18:00 CET on a working day and it ships the same day.
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Track & Trace
You automatically receive a tracking link so you can see exactly where your parcel is. No surprises.
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3
Always an answer
Question? Email us — we reply within one hour on average on working days. Personal, not scripted.
Proudly Dutch brand
from Bussum
From our atelier in Bussum we ship jewellery every day. Small team, short lines, personal service — that is how DeRuiterDR stays the way it was meant to be: a brand by people, for people.
All orders are shipped from our own warehouse in the Netherlands. With every purchase you support an independent Dutch jewellery brand.
Grow with the same core
Authenticity. Trust. Timeless class. Choose pieces that fit your life — and last.